Google adsense new ad management overview

As usual ever day i sign in to my adsense account to see how much revenue i made. I am very sure any blogger who is an adsense publisher do the same routine. And as usual i received new message from adsense about new ad management overview. This features will be rolling out in a phases in another few weeks. Just wait and see the changes in our publisher account for adsense latest feature.

Finally, the re-paste work is over. When i made a changes in my adsense ad, i need to re-paste the adsense code at my site too. But this time, google adsense seems to know what their publisher thinking. The new ad management feature allow it user to save details about an AdSense unit, including ad size, colors, and channel settings, on google adsense servers. Keeping the details on servers is much better than in the ad code on your pages, you can make changes to the AdSense units on your pages from within your account. Don't you think this is really good news!

Now google offer an option for us to create new AdSense units which we can customize and update within our account to see changes directly on our site. Example, when i creating new AdSense unit, details of the ad unit (like colors and channels) will be stored in my AdSense account. This gives me faster, simpler ad management, allowing me to make changes to an AdSense unit instantly without needing to re-paste the ad code or make additional changes to the page itself. The option to manage ads from within our account is only available for adsense for content units for the time being.

Just wait and see google adsense next level.

Google Apps Gets Enterprise Partner

Google Apps, Google service for running corporate email, calendaring and documents, has gotten a new partner in the form of Capgemini, a major systems consulting firm. Capgemini will incorporate Google Apps into its outsourcing service, which currently manages over a million corporate desktop PCs. The goal of the partnership is to bring Apps into larger companies, past just the educational and small business clients the service currently enjoys.

Regarding the big question, if Google Apps is even ready for big companies,
Nick Carr got an interesting answer from Capgemini outsourcing exec Steve Jones:

I asked Jones about the commonly heard claim that Google Apps, while fine for little organizations, isn’t “enterprise-ready.” He scoffed at the notion, saying that the objection is just a smokescreen that some CIOs are “hiding behind.” Google Apps, he says, is “already being used covertly” in big companies, behind the backs of IT staffers. The time has come, he argues, to bring Apps into the mainstream of IT management in order to ensure that important data is safeguarded and compliance requirements are met. Jones foresees “a lot of big companies” announcing the formal adoption of Apps.

They go on to say that Apps will be marketed as a complement to Microsoft Office, but that it should prove a good idea for employees who the company can’t afford to give copies of Office. Both are interesting arguments, but here’s a counter:

Yes, some employees are using Gmail behind the scenes instead of their corporate email, but plenty are using Hotmail or Yahoo Mail. Employees are always going to have personal webmail accounts in addition to their corporate accounts, and it proves no trend.

If the arguments goes beyond that, that employees are collaborating in secret with Google Docs, as surprising as that may be, it wouldn’t surprise me if plenty of those employees are also using OpenOffice. In fact, It would surprise me even less if stats backed up this hypothesis: More outsourced employees, without licensed copies of Microsoft Office, are pirating Office than using a free alternative.

I’ve long argued that at $50 per user per year, Apps is either barely cheaper than Microsoft Office, or actually more expensive as that subscription fee adds up. This decision can’t be made on a purely financial basis, but has to be won on features.

Both Carr and
TechCrunch point out the obvious problems with accounting under current U.S. law, and the fact that no new customers were being announced with this news. Supposedly a big telco is going to announce a switch to Google Apps on some of its computers, so we’ll have to wait and see.

4 Powerful Tips to Skyrocket your Affiliate Marketing Income With Adwords!

Affiliate marketing and adwords is by far the quickest way to make money on the Internet. However, before you decide to dive into pay per click advertising (PPC), you need to learn essential tips and tricks, otherwise, you will lose a lot of money.

To get the most from your adwords campaigns, you need to learn how to use Google Adwords tools efficiently. Invest in your education and you will be rewarded. You will be well on your way to make a nice affiliate revenue through adwords.

Follow these Google adwords tips, and get lower cost per click for a higher affiliate revenue...

1) Always choose high profit margin products .

Before Setting up your adwords campaign, you must know that affiliate marketers can easily lose money compared to the merchant who is selling his own products. If the affiliate commission is to low, it will be difficult to break even.

Try to choose affiliate programs that pay more than $75 per sale. Like that, you will have room to test the market and tweak your landing pages... and still win money.

2) Choose recurring commissions affiliate programs .

Adwords is a tough game, and you need money to make money. What you want to do is to turn one dollar into two dollars. You can do better than that when you promote membership site and web hosting companies.

Your affiliate commissions will come each and every month while you are entering new market and testing new campaigns.

3) De-activate "Content Network" .

When you start a new campaign, be sure to de-activate content network. Those contextual advertising ads displaying on adsense sites are often a waste of money.

While those adsense publishers are getting more and more clicks on their ads (they earn a nice CPC income doing this!), those clicks doesn't convert to sales in most of the cases. In fact, “content network” is good for merchants since they get branding from their affiliates for their company and products.

4) Never target the first spot! .

It has been proved that the fourth or fifth spot are more profitables. While you get less click at the fourth position, your adwords campaign's ROI (return on investment) will be higher than the ad in the first position.

Why? Because many of the surfers are searching for information, and they will click on several paid ads before making their choice.

When they click down (fourth position), they already saw the competition, and at this point, they have an idea of what they want. They are more likely to buy through your affiliate links.

Affiliate marketing and adwords can be very lucrative when you know how to play the pay per click advertising game. It is one of the main weapon of super affiliates, and if you follow those adwords advices.

Google marks itself as spam

Philipp Lenssen noticed recently that the Google Custom Search blog, maintained by Google, was “marked as spam”. It’s scary to see this happen to an official Google blog because if it can happen to them, there is absolutely nothing to stop it from happening to you. The official blog was replaced by a single post by “Srikanth” saying:

Google Custom Search, is the wonderful product from Google which many webmasters have been looking and dream for. It allows webmasters to create their own custom search engines to search only the sites he/she wants.

Also Google Custom Search is integrated with Ad-sense, which means make money while keeping users on your site for longer time with custom search engine.

I’ll cover up more on this powerful tool very soon in my next blog.

Good Luck for all the Custom Search customers(??).


You could be writing a blog for months, following all the rules — then out of the blue Google could delete your blog and all it’s content, then let some random person start blogging on that very same domain.

Whoops! We accidentally classified ourselves as spam, and our ever-perceptive Blogger settings caught us. The Custom Search Blog has since been restored, and we’re taking steps to ensure this doesn’t happen with other Google blogs in the future. Other Blogger users can make sure this doesn’t happen to them by reporting any problems to the Blogger support team via the Blogger Help Center at We can then investigate.

Should this happen to you, contact Google immediately to explain the situation so they can investigate. It would be nice to have more clarification from Google about what actually happened here, and what happens when a blog is “marked as spam”. From this most recent demonstration, it appears your blog is completely deleted and put back into the list of available blog names — allowing anybody to register it. What can we possibly do to stop this from happening to innocent bloggers?

Google defies their own “send you away” strategy with Google News

Google has publicly stated on several occasions that they are not interested in keeping users on their site — they want people to find information and leave Google as quickly as possible — but their latest move is a sign that Google is taking a second look at that strategy.

Instead of sending people to any site hosting content from Press Association, Associated Press, Canadian Press and Agence France-Presse, Google has decided to license articles and host them directly. The pages hosting the articles are plain — you get the article you want, and basically nothing else (not even ads).


This move has been in the making for several years — and frankly, it is hard to understand why it took so long. Google has the infrastructure to store these articles, and it gives them all kinds of flexibility they never had before. For example, they could add features such as live chat or comments on these hosted article pages if they wanted.

There is the possibility that other sites that host this same content will be slightly ticked off now that traffic coming from Google will completely disappear — potentially causing quite a bit of lost ad revenue. It will be interesting to see how Google handles the backlash when it happens.

Google kicks Microsoft where it hurts, again

Do you know about Google Updater? There is a good chance you have it installed on your computer already as it’s bundled with other Google products like the browser toolbar. Well, in what seems to be an obvious attempt to steal even more users away from Microsoft Office products, Google just added “StarOffice” to the the list of available downloads that can be installed and updated automatically through Google Pack. If you download it directly from Sun, it will cost you around $70, however Google appears to be giving it away for free — or at least there isn’t a nag screen or an obvious way to upgrade to a full version.

Web applications like Google Docs are very useful in many circumstances, but for power users who need, or prefer, a fat client to do their work — there was no real choice but to keep using Microsoft Office if they don’t know about this suite.

StarOffice, which includes their own version of Access, Excel, PowerPoint and Word, is developed by Sun — but Google has been throwing resources at it since October, 2005. I am going to assume there is a plugin under development that lets users create documents on their PC and synchronize them with their online counterpart through Google Docs. StarOffice already has hooks into Google’s search and desktop capabilities.


It should be interesting to see if this move helps Sun get more exposure for StarOffice. What do you think? Are you surprised Google made this product available through the Google Updater? Will this affect Microsoft in any way?

How Google Detects Click Fraud

A lot of Google AdSense publishers are banned from the Google AdSense program for click fraud. Some of these Google AdSense publishers manage to get their AdSense account reinstated. However, majority of them failed to do so. As a result, they are banned from the Google AdSense program.

Google does not reveal any specific details on how they define click fraud. They do not disclose their proprietary click fraud detection technology as well. As a result of that, publishers would not be able to report any click fraud activities on their website.

However, Google does provide general definition of invalid clicks. It may be a good idea to learn how Google defines invalid clicks and how they detect click fraud.

Google defines invalid clicks as:

  • Manual clicks intended to increase publisher’s advertising
  • Clicks by automated tools, robots, or other deceptive software.

So how does Google detect click fraud activities on your website? How would they know which clicks are invalid? Google AdSense team uses three powerful tools to detect invalid clicks:

  • Detection and filtering techniques: Each click on an AdSense ad is monitored by Google system. Google will record the IP of each click, the time of the click, duplicate clicks and various click patterns. Google will use these factors and filter out potential invalid clicks.

  • Advanced monitoring techniques: Google uses its proprietary software to monitor click fraud activity. They are constantly working to improve their click fraud detection technology.

  • The Google Team: In addition, Google has a team that uses specialized tools and techniques to examine individual case of click fraud. When Google system detects potentially invalid clicks, a member of this team will examines the affected account.

Despite the effort that Google put in to improve their invalid clicks detection technology, Google does not provide any click fraud protection for publishers. It is very hard for publishers to prove that they have nothing to do with the click fraud activities on their website. It is equally hard for Google AdSense team to believe that the publishers have nothing to do with the click fraud activities on their websites. It is often too late for publishers when they receive the AdSense termination letter from Google AdSense team.

There are few innocent publishers whose AdSense account has been terminated because of a sudden spike in their AdSense earnings. This sudden jump in AdSense earnings is due to the sudden jump in website traffic. The spike in their AdSense earnings would probably raise the red flag in Google click fraud detection system and had their accounts terminated. If you think your AdSense account is terminated unfairly, Google provides you a way to make your appeal:

A Piece of Advice

When you are making your appeal via email, you should stay calm and plan the right strategy. You should be patient when dealing with Google and most importantly you should be polite when communicating with them. You may take initiative to provide them with all the documents they need.

Google “Sky”—New Virtual Telescope Using NASA Hubble Images Plans to Turn Millions into Stargazers

Popular mapping service Google Earth is launching a new feature called Sky, a "virtual telescope" that will allow millions of Internet users to become full-fledged stargazers. Supernovas and the most remote, ancient galaxies are now just a mouse click away through Sky in Google Earth.

The old Google Earth gave Internet users an “astronaut's view” that can zoom in all the way to street level. Google says the new service also provides a reversed outlook that will let us look out into space in the opposite direction—giving user’s an “astronomer’s view”, as well. The hope is to turn millions of Internet users into stargazers by giving them a fun ‘playground’ for discovering not just our earth, but the entire universe.

"Never before has a roadmap of the entire sky been made so readily available," said Dr. Carol Christian an astronomer at the Space Telescope Science Institute, who co-led the institutes's Sky team.

"Sky in Google Earth will foster and initiate new understanding of the universe by bringing it to everyone's home computer."

"You have seen the Hubble images of objects such as the Eagle Nebula, the so-called pillars of creation," said Christian. "With Sky in Google Earth you can see where the objects are located in space, including the constellations in which they reside. Then you can discover other cool objects in nearby regions of the sky. And you don't have to know anything about astronomy to use the program."

Similar to Google Earth, Sky will enable users to float and zoom in on over 100 million individual stars and 200 million galaxies. Users will view the sky as seen from earth.

The backyard astronomy layer lets users click through stars, galaxies and nebulae visible to the eye, binoculars and small telescopes. Users can also delve into deeper layers, which will show the life of a star, constellations, and high-rez images provided by the Hubble Space Telescope along with a “users guide to galaxies”.

The imagery was compiled from numerous third parties including the Digital Sky Survey Consortium, the United Kingdom Astronomy Technology Centre and the Anglo-Australian Observatory. The imagery will be updated over time as new visual discoveries come to light.

"We're excited to provide users with rich astronomical imagery and enhanced content that enables them to both learn about what they're seeing and tell their own stories," said Google Product Manager Lior Ron in a statement.

"By working with some of the industry's leading experts, we've been able to transform Google Earth into a virtual telescope."

Google Earth soon became a hit after launching in June 2005 to combine its search service with satellite imagery, maps and 3D building to display the world’s geographical information.

According to Google, over 250 million people have already downloaded it.

The Sky service will soon be available on all Google Earth domains, in 13 languages. Users will need to download the newest version of Google Earth, which can be found at

It’s hard not to hate Google sometimes. It’s easy to get jealous of the company’s unbridled success—not to mention how their employees get free gourmet meals, while the rest of us are eating 3 day old leftovers. But when something like “Sky” comes along—you just have to hand it to them—they come up with some pretty cool ideas. Rock on, Google. Rock on.

Top 12 Tips To Writing Effective Google AdWords Ads

As I said in my last article we require lots of visitors to earn goolge money and for that we do require to invest in advertising and what is better than google adwords . So in this article I am giving you Top 12 Tips To Writing Effective Google AdWords Ads . With these tips you will be able to get lots and lots of visitors to your website .

1. Target The Right AudienceTarget the right audience by selecting the language and countries that you want to target. For example, I exclude all countries where English is not understood by a large percentage of the population.

2. Refine Your KeywordsUse square brackets "[...]" around your keyword/s.For example:[google][google adwords] Your ad will only show when the search is for the exact keyword phrase you have included within the brackets.The ad will not show for searches that include other keywords. In our example, this would be for searches such as "google search," or "google news."

3. Test Multiple Ads SimultaneouslyAlways test 2 (or more) ads simultaneously. This is what is known in the print industry as an A/B split test.Find out which one produces the higher click through ratio. Then replace the weaker performing ad with a new one.Continue this process in your never-ending quest to get the highest click through ratio possible.

4. Track The Return-On-Investment Of Each AdGoogle tracks the click through ratio of each ad. But it doesn't track the conversion ratio.Use a special tracking link in each ad to track its conversion ratio. For example, you could attach each ad with an affiliate tracking system link. Make sure each ad produces a return-on-investment.

5. Include Targeted Keywords In Your AdInclude the targeted keywords in the headline and the description of the ad. Google will highlight searched keywords in bold in the ad.When people scan search results, they look for the keywords they have entered. Searched keywords highlighted in bold certainly help to catch the user's attention. For this reason, ads with searched keywords usually perform better than ones without.

6. Sell The BenefitsSpell out one or more major benefit in your ad. For example, make more money, stay younger looking, lose weight, get healthier, live happier, etc.

7. Include Attention Grabbing Words In Your AdStart your headline with an attention grabbing word. For example, "Free:, New:, Sale:, etc." Make sure you stay within Google's editorial guidelines.

8. Use Words That Provoke Emotion & EnthusiasmUse power words or call-to-action phrases that provoke emotion, enthusiasm and a response.Here are some examples of power words:free, cheap, sale, special offer, time limited offer, tricks, you, tips, enhance, discover, fact, learn, at last, free shipping, etc.Here are some examples of call-to-action phrases:* Buy Today - Save 50%* Download Free Trial Now* Sale Ends Tomorrow Make sure the phrase specific to your business, otherwise Google may reject the phrase.

9. Sell Your USP (Unique Selling Proposition)What makes your product or service better, or different, from the competition? Spell them out in your ad.For example, one of's first taglines was "Earth's Biggest Bookstore." That's a powerful USP!

10. Link To Relevant Landing PagesIf an ad is for a specific product or service, create a landing page for the ad. Include relevant and useful information to convert the customer. Generally, a well designed landing page will almost always convert more visitors than if you simply sent the visitor to the home page.

11. Remove Common WordsRemove common words, such as "a, an, in, on, it, of, etc." Remove every word that does not absolutely need to be in the ad. Make every word count.

12. Deter Freebie HuntersDeter freebie hunters by including the price of the product or service at the end of the ad. This will improve your overall conversion ratio and lower your average customer acquisition cost.This may reduce your click through ratio, but that's OK. After all, you're not trying to target every body, only potential customers. In most cases, freebie hunters will never become paying customers.


Remember that advertising is a never-ending series of tests. Always track your ads. Never stop testing different keywords and ads to improve your conversion ratio and lower your customer acquisition cost.

Advertising in the Google AdWords advertising system works. It may not necessarily produce as many visitors as Overture, but the click through cost is usually lower.

Master the art of advertising in Google, and you could outsmart the competitor who's always outbidding you in Overture. ;o)

Internet marketing expert.About The Author: Michael Wong is the editor of - the world's first online marketing comparison shopping search engine and Mike's Marketing Tools. Michael is also the author of the leading Search Engine Optimization Guide and numerous marketing tips.Publishing Rights: You may republish this article in your web site, newsletter, or ebook, on the condition that you agree to leave the article, author's signature and photograph, and all links completely intact. Full instructions on how to copy and upload my photo to your server.

Google Adsense Hacks

If you have a blog or website, you probably know that Google AdSense is a great way to monetize your content and earn a few bucks. Some people make a fortune with AdSense, while other site owners only make a few pennies a day.

  • You need lots of visitors to your site
  • You need to have good content
  • You need to place ads strategically
Have you ever wondered exactly what it takes to rake in tons of money with AdSense? Well there are a few basic tenets of AdSense success:

Those three points are common knowledge - if you do any reading about how to “do” AdSense, that’s what you’ll hear. All common sense stuff, too.

So let me share something with you that’s not as commonly known: there is a way to more precisely target your ads toward your visitors. The reason this is important should be obvious - if the ads are relevant to the subject matter, your readers are more likely to be interested in the ads and of course they’ll be more likely to click on them. So how do you target the ads? I’ll tell you a few ways. Let’s call them AdSense hacks.

Have a strategic naming structure. When at all possible, make sure the directory and filenames of your pages contain the best possible keywords. If a page is about “Spider-Man comic books” make sure either the path or the filename contains those words. Keep in mind that dashes are seen as keyword separators by Google (as opposed to underscores, which are ignored). By doing this, it increases the likelihood that Google will know which ads are most appropriate to display.
Filter your ads. In your AdSense account, go to AdSense Setup and click on the Competitive Ad Filter. In the box, type the domain names of the low-paying ads or ads you don’t wish to be displayed.

Use the Section Targeting feature. Google has a little-talked-about feature called Section Targeting that allows you to specify to Google where your content begins and ends. In effect it allows you to tell them, “Here - this is the part that matters. This is the part that I want you to base your ads on."

Targeting your ads can make all the difference in the world. So if you have decent traffic to your site but don’t have the click-throughs or if you simply aren’t making much per click, try implementing these “hacks” and see if you make more money.

More originality: Google starts user comments service

The U.S. verson of Google News has begun allowing people and groups involved in news stories to post their comments about the story, said media reports Thursday.

People or groups that are cited in news stories can submit comments to the Google News team, which will then display those comments — unedited — alongside the Google News links to those stories.

The process is not for everyone, and in fact requires a lengthy verification process of sending off your comment and credentials to a special Google e-mail address, and later verifying your identity via domain name and an e-mail follow-up from Google staff, the reports added.

Google will work with each author individually to confirm their identity by contacting the organization affiliated with the author, contacting local officials or collaborating with journalists, according to the company.

If you pass the test, your comment will show up alongside the article, the reports added.

The new system will at first be deployed only within the U.S., but Google is open to expanding it to other regions if the trial goes well.

The move was "to enhance the news experience for readers," Google software engineers Dan Meredith and Andy Golding stated in a blog post.
Once the new system is in place, Google News will feature something it has never had before: original content. There's a certain amount of "originality" in aggregating news sources from around the world and organizing them into easy-to-click topics.

As a result, Google's move may increase the competition in the online news industry, the reports suggested.

Google AdSense for Games Coming “Soon”

Google’s Bernie Stolar and Greg Schaffer spoke at the Casual Connect game convention this week and shared details of Google’s plans to bring AdWords to video games via “AdSense for Games.”

…game publishers will be able to use the Google system to put advertising in their games, and advertisers will be able to work through the Google system to buy ad space within games. Schaffer said it will start with ads in Web-based games, with plans to move into PC and console games later on.

Google will roll out both video and text-based ads, but there’s no timeframe for launch, other than “soon.”

And in case anyone thought Google might have an interest in developing their own video games - they don’t.

“I’m going to be very clear right now,” Stolar said. “Google is involved in in-game advertising. I’m going to say it one more time, in case there’s any misconceptions here: in-game advertising. This is an area that Google believes will have tremendous growth over the next number of years. …”

“No Gbox, Bernie?” asked Google’s Greg Schaffer, playing along.
Nope, no plans for a console, Stolar said. And no “Google Live,” no video-game portal, and no video-game search, he said. Later, Stolar reiterated, “We are not going to be a publisher or a developer or a portal for games, at all. That’s the jobs of everybody here. That’s why we want to partner with you.”

So you heard them loud and clear - they’re planning to build mobile video games.

Google AdSense disabling arbitrage publisher accounts as of June 1st

Numerous AdSense publishers have been receiving emails from Google the past couple of days stating that their use of their AdSense account is an unsuitable business model and that accounts would be disabled as of June 1st, giving publishers about two weeks notice to prepare for the loss of the AdSense accounts... and since it seems that arbitrage publishers are the ones receiving this account disabled email, to give those publisher enough time to shut down accounts or use an alternative source for their outgoing traffic।

Right now, I have only heard from those doing either "Made for AdSense" style of sites or those doing arbitrage, and it does include publishers making significant money per month ($10,000 USD and higher). So they are not giving a pass to those who are earning above a certain threshold. And it seems that no one who is outside of the arbitrage/MFA area of AdSense earnings has been affected thus far.
And good news is that Google will be paying out earnings to those publishers, so they do not need to worry that they will lose any income earned thus far.

Now, the emails do seem to be staggered, so if you are running arbitrage through your AdSense account, there is always the possibility that you can stop all your pay per click campaigns and hopefully slide through. Likewise, you can try immediately increasing the quality on your "Made for AdSense" style sites or remove them completely, particularly if you do have sites within your account that are non-arbitrage with quality content. But one can assume that account history will play a big part when it comes to these emails being sent out, and having only a couple of non-arbitrage days might not be enough to avoid the email.

There doesn't seem to be any appeal process, other than the usual one. And I wouldn't hold my breath that any of these accounts would be reinstated, unless it is a case of some higher quality non-arbitrage sites using the account as well.

From a business perspective, it does make perfect sense for Google to make this move, since so many Google AdWords advertisers refuse to advertise on the content network because there are so many "Made for AdSense" style sites as well as those doing arbitrage. So in the long run, it could mean more money for publishers if/as advertisers return to the content network.

And if you are not doing MFA or arbitrage? The bad news is that you too will be impacted, although not on an account disabling level. A secondary impact to this is that many of those doing arbitrage with AdWords will likely be pulling their AdWords campaigns unless they can find a suitable alternative to AdSense. This could inadvertantly cause a reduction in AdSense earnings for legitimate publishers as well, at least in the short term. But as I said previously, if the advertisers return to the content network, it would mean more eventual money for publishers, depending on how long it takes for advertisers to start opting back in.
Since Google seems to be targeting the whole area of arbitrage (such as the landing page algo for the AdWords quality score that made it harder for arbitrage advertisers to get cheap clicks through AdWords), I think the way they are handling these instances of disabling publisher accounts is much better than what they could have done. Publishers are getting a couple of weeks notice to ensure they aren't sending paid traffic to pages that will no longer be allowed to show AdSense, and they have also guaranteed to those publishers that they will still receive earnings earned, even though the accounts will be disabled.

It will be interesting to see what happens as of June first. Will the Yahoo Publisher Network see a sudden influx of aribtrage publishers? Very likely, since the majority of disabled US publishers turn to YPN as a new method of monetizing that traffic.

There has not been any kind of official word from Google on this, as of yet, other than the form letter style communications with the publishers whose accounts are being disabled. But it will definitely be something to watch to see how it does all spin out for both the disabled publishers as well as Google.

Feel free to comment below if you have been affected, or if you think it is a good/bad move that Google made by disabling publishers.

Next Big Threat: Affiliation Networks for Hackers

The next big threat to Web security has less to do with phishing and more to do with affiliation networks, according to a recent Web security report.

According to Finjan, a San Jose, Calif.-based Web security provider, hackers are now using sophisticated affiliation networks that provide a hosting model for malicious code. Webmasters and bloggers who include the infected code on their sites are then paid according to the number of infected visitors they accumulate.

Think Google AdSense -- but for hackers.

Users who run blogs or small Web sites can generate small money through services such as Google AdSense or DoubleClick.

"You hope somebody will click on those ads to get some pennies," Yuval Ben-Itzhak, CTO of Finjan, said. "But, hackers have realized that with their own affiliation programs, they can encourage bloggers and Webmasters to include their hidden ads in exchange for big dollars."

In a malicious code package obtained by Finjan, payouts are shown to range from as low as US$15 to as high as $500 (per 1000 infected users) depending on the country. Interestingly, generating infected users from Australia will earn affiliates the high dollar amount.

Ben-Itzhak said that these hackers can afford pay these huge rates because of the valuable information they gather from infected users.

"The malicious code includes Trojans and keyloggers that collect data, such as credit card information, which is later sold online for big profits," Ben-Itzhak said. "And because the code is hidden, everyone visiting the site won't suspect it's been compromised and the Webmaster won't be alerted either."

Ronald O'Brien, senior security analyst at anti-spam software provider Sophos, said that this form of infection is often seen in Web 2.0 sites such as Wikipedia and MySpace because they allow user editing. However, he said, these techniques have now made their way to traditional Web sites.

"Web sites that don't necessarily promote editing, but because they are architecturally insecure, allow this type of hacking to occur," O'Brien said. "Plus, people who threw up Web sites for the purpose of having a presence on the Web, often did so by using an open-source code, and this has effectively left the keys in the lock for hackers to exploit."

But Ben-Itzhak said, pretty much any site can be at risk, as these affiliation network techniques have even been used when compromising highly popular Web sites or government domains.

"When we contact the site owners, they are usually surprised and don't believe they are infected," he said. "But when we show them the code they are shocked."

Ben-Itzhak said that hackers who can successfully insert malicious code into highly popular and reputable sites are often in a win-win situation. "Firstly, the high-traffic Web sites lead to more users," he said. "Secondly, these high-traffic sites will never be blocked by URL filtering and reputation services because they are established domains."

This represents a major change from several years ago, when hackers were content with simply changing a Web site's graphics in order to prove they had defaced it, Ben-Itzhak said.

Statistically, he estimated about 90 percent of malware code found on the Internet today is using hidden code techniques, whether on high-traffic sites or through affiliation partnerships.

O'Brien agreed, while also citing his company's research to the increase in malicious Web content.

"At the beginning of this year, we were seeing on average between 5,000 and 7,000 Web pages a day that were hosting malicious content," O'Brien said. "This past June, just six months later, that number is at 29,000 pages per day."

With these invisible techniques, nothing is being aesthetically changed on the page. And coupling this with the affiliation program may prove to be a deadly combination.

"These malware writers are basically introducing business concepts into there operation," O'Brien said. "They are actually measuring the effectiveness of their affiliates and paying them accordingly. We have simply never seen this level of sophistication."

For IT managers wanting to protect their employees while surfing the Web at work, Ben-Itzhak advices enterprises to add a security product that relies on real-time content inspection rather than URL or reputation attributes.

"I would add a technology that inspects the content as it's about to enter the network and based on the intended behavior of that code," Ben-Itzhak said. "If the code is about to change settings, install software, or delete files on my end-user machine, the code would be blocked on that parameter and not go inside the network."

gPhones for Everybody!

The kids in Mountain View (i.e.; Google) just never slow down.

As if Google Base, Google Maps, Earth, Apps, Gmail, AdWords, AdSense, Blogger, YouTube, and on, and on, aren't enough, they want in on wireless too.

The FCC is looking to open bidding on the 700 MHz spectrum in 2008. I'll let Wired handle the explanation of it all, but Google made some progress on a few of their wish list items.

Now there are rumors that they are prototyping a device of their own. These rumors have been out for quite a while truth be told, Google working on a phone that is. The stories circulating indicate that Google will want to make the device and service essentially open by supporting it with Ads.


(purely a guess - not to be seen as an accurate representation!!)

Until recently, this would have been folly. Mobile ads in the US simply haven't taken off yet, but that may be changing soon. By in large, the mobile experience isn't all that great due to devices. Apple is changing all of that with the iPhone. Bugs and carrier complaints aside, it must be recognized that the innovation of presentation has started a massive change. Now the browsing experience on the mobile device is very similar to the experience on a computer. This familiarity will probably push innovation and uptake more than anything else.

With mobile devices now becoming real connectivity devices, Google has a whole new playground to frolic in. With web-based apps, now Gmail and Google Maps (as just two examples) make a lot more sense on these handhelds, and as such, there is a whole new inventory for Google to display ads. At this point, financially, it's a more realistic model.

With archaic, monolithic, wireless providers holding customers hostage with limited phone choices and awful monthly plans, it's nice to see someone shaking, or trying to shake up, the norm.

I just hope Google remembers to thank Apple for this opportunity. (Though I'm sure Eric Schmidt - sitting on the Apple board - has probably had a chance to thank Steve Jobs personally.)

*and I hope the Chip doesn't get mad at me for stealing a little mobile thunder this time around!

Using other people's information to increase your Google Adsense checks

Adsense is really making a huge impact on the affiliate marketing industry nowadays. Because of this, weak affiliate merchants have the tendency to die faster than ever and ad networks will be going to lose their customers quickly. If you are in a losing rather than winning in the affiliate program you are currently into, maybe it is about time to consider going into the Adsense marketing and start earning some real cash.

Google is readily providing well written and highly relevant ads that are closely chosen to match the content on your pages. You do not have to look for them yourselves as the search engine will be the doing the searching for you from other people?s source.

You do not have to spend time in choosing different kind of ads for different pages. And no codes to mess around for different affiliate programs.

You will be able to concentrate on providing good and quality content, as the search engines will be the ones finding the best ads in which to put your pages on.

You are still allowed to add Adsense ads even if you already have affiliate links on your site. It is prohibited, however, to imitate the look and feel of the Google ads for your affiliate links.

You can filter up to 200 URLs. That gives you a chance to block ads for the sites that do not meet your guidelines. You can also block competitors. Though it is unavoidable that Adsense may be competing for some space on web sites that all other revenues are sharing.

Owners of small sites are allowed to plug a bit of a code into their sites and instantly have relevant text ads that appeal to your visitors appear instantly into your pages. If you own many sites, you only need to apply once. It makes up for having to apply to many affiliate programs.

The only way to know how much you are already earning is to try and see. If you want out, all you have to do is remove the code from your site.

The payment rates can vary extremely. The payment you will be receiving per click depends on how much advertisers are paying per click to advertise with the use of the AdWords. Advertisers can pay as little as 5 cents and as high as $10-12, sometimes even more than that too. You are earning a share of that money generated.

If your results remain stagnant, it can help if you try and build simple and uncluttered pages so that the ads can catch the visitor?s eyes more. It sometimes pay to differ from the usual things that people are doing already. It is also a refreshing sight for your visitor once they see something different for a change.

Publishers also have the option of choosing to have their ads displayed only on a certain site or sites. It is also allowed to have them displayed on a large network of sites. The choice would be depending on what you think will work best for your advantage.

To get an idea if some Adsense ads you see on the search engines has your pages, try to find web pages that have similar material to the content you are planning to create and look up their Adsense ads.

It is important to note that you cannot choose certain topics only. If you do this, search engines will not place Adsense ads on your site and you will be missing out a great opportunity in making hundreds and even thousands of dollars cash.

It is still wise to look at other people?s information and format your Adsense there. Just think about it as doing yourself a favor by not having to work too hard to know what content to have.

Topic to be avoided includes gambling, firearms, ammunition, tobacco or drugs. If you are being offered more cash in exchange of doing Adsense with these kinds, it is just like signing your own termination paper.

With all the information that people need is in your hands already, all you have to do is turn them as your profits. It all boils down to a gain and gain situation both for the content site owners and the webmasters or publishers.

Make other people?s matter your own and starting earning some extra cash

Microsoft scores a win over Google

There is no free lunch, even in cyberspace. Had the industry heeded that little piece of ubiquitous advice during the dotcom boom years, the bust might never have happened. After wasting hundreds of millions of dollars on advertising (does "because pets can't drive!" ring any bells?), the industry learned that the best way to make money online - sans actually selling something tangible - is by selling ad space, not buying it.

Maybe it's no surprise that two of the companies that have learned this lesson best are both sitting in key positions in the industry today: Microsoft and Google. It's also no surprise that these two are each other's biggest competitors in term of managing online advertising.

It's far too early to tell who will win the war, but Google lost one battle last week., which claims it receives over 17 million visitors a month, ditched Google's AdSense, instead opting for a three-year deal with Microsoft to manage its online advertising.

Google has been offering AdSence since 2003. At the time it came out, it provided small business with a way to get their products listed on Google's main search page, but not much has been done to enhance AdSense as a business option since. The price of using AdSence has skyrocketed as competition in the bid-for-prime-position scheme has increased, and click fraud - where competing advertisers can drive up the price of rival advertising by repeatedly clicking on pay-per-click ads - has frustrated many users. Google claims to be aggressively combating this type of fraud.

Earn More by Section Targeting Google Adsens

Ever wonder why the your Google Adsense ads don't make good sense at all. In this article I will teach you about section targeting to insure that your Google Ads match up with the content of your web pages.

What is section targeting?

Section targeting allows you to suggest sections of your text and HTML content that you'd like Google to emphasize or downplay when matching ads to your site's content.

By providing Google with your suggestions, you can assist them in improving your ad targeting. Only those familiar with HTML should attempt to implement section targeting. To implement section targeting, you'll need to add a set of special HTML comment tags to your code. These tags will mark the beginning and end of whichever section(s) you'd like to emphasize or de-emphasize for ad targeting.

The HTML tags to emphasize a page section take the following format:

You can also designate sections you'd like to have ignored by adding a (weight=ignore) to the starting tag:

With these tags added to your HTML code, your final code may look like the following:

This is the text of your webpage. Most of your content resides here.

You can use section targeting to make suggestions about as many sections of a page as you like. However, please be aware that results are not guaranteed, and that it may take up to 2 weeks before website crawlers take into account any changes you've made to your site.

In order to properly implement this feature, you'll need to include a significant amount of content within the section targeting tags. Including insufficient content may result in less relevant ads or PSAs. In addition, please keep in mind that this feature should only be used to emphasize significant sections of your site's relevant content. It is against Google's program policies to manipulate the ad targeting to result in ads that are not relevant to the content of your pages.

Google Wants Testers for Mobile AdSense

Developers can earn money by accepting AdSense advertisements for mobile devices

Google Inc. has begun inviting mobile Web site developers to display Google ads on their sites as part of a limited beta test.

The offer extends to the mobile environment Google's AdSense program which lets Web site developers earn revenue by placing advertisements on their sites. Google runs the backend network that places ads on the sites relevant to site content. Site owners earn revenue when visitors click on the ads.

Sites must be written in one of three mobile markup languages including WML (Wireless Markup Language), XHTML (Extensible Hypertext Markup Language) and CHTML (Compact HTML) in order to use AdSense for Mobile, according to a Google AdSense for Mobile help page. That's because Google's crawlers must be able to read the page in those languages to determine page content and serve up relevant ads.

A blogger at Self Made Minds said that he received an e-mail invitation from Google on Thursday night to test AdSense for Mobile.

In a statement, Google confirmed that it is conducting a limited beta to test AdSense for mobile. The company plans to evaluate the beta and refine the product based on feedback from users, it said.

Late last year, Google began delivering advertisements along with its mobile search results.

Online giants like Google are increasingly interested in the potential revenue stream from mobile users. "Mobile advertising is a huge opportunity for us starting with the basic premise that there are something like 3 billion or so handsets in the world," said Dilip Venkatachari, director of product management responsible for mobile monetization efforts at Google, in a recent interview. That compares to just around 1 billion PC users on the planet, making for an even larger target market.

Google Wants Testers for Mobile AdSense

Developers can earn money by accepting AdSense advertisements for mobile devices

Google Inc. has begun inviting mobile Web site developers to display Google ads on their sites as part of a limited beta test.

The offer extends to the mobile environment Google's AdSense program which lets Web site developers earn revenue by placing advertisements on their sites. Google runs the backend network that places ads on the sites relevant to site content. Site owners earn revenue when visitors click on the ads.

Sites must be written in one of three mobile markup languages including WML (Wireless Markup Language), XHTML (Extensible Hypertext Markup Language) and CHTML (Compact HTML) in order to use AdSense for Mobile, according to a Google AdSense for Mobile help page. That's because Google's crawlers must be able to read the page in those languages to determine page content and serve up relevant ads.

A blogger at Self Made Minds said that he received an e-mail invitation from Google on Thursday night to test AdSense for Mobile.

In a statement, Google confirmed that it is conducting a limited beta to test AdSense for mobile. The company plans to evaluate the beta and refine the product based on feedback from users, it said.

Late last year, Google began delivering advertisements along with its mobile search results.

Online giants like Google are increasingly interested in the potential revenue stream from mobile users. "Mobile advertising is a huge opportunity for us starting with the basic premise that there are something like 3 billion or so handsets in the world," said Dilip Venkatachari, director of product management responsible for mobile monetization efforts at Google, in a recent interview. That compares to just around 1 billion PC users on the planet, making for an even larger target market.

Referrals 2.0 launches to all AdSense publishers

This past March, we launched a referrals beta to test the feature and iron out some wrinkles. Now that we've finished our testing, we're pleased to announce that referrals 2.0 will soon be available to all AdSense publishers in referrals-supported languages.

While some of you may already be familiar with referrals for Google products, this launch will greatly expand the inventory and functionality of referrals for AdSense publishers. Below we've highlighted a few of the key benefits of referrals 2.0:

  • Expanded product inventory: While many of you have had success referring one of our Google products, some of you weren't able to find a product that fit the context of your site. Referrals 2.0 offers products from thousands of AdWords advertisers, so you can find the right ads for your sites.

  • Category and keyword targeting: With thousands of products available, it can be difficult to decide which ads will perform best on your site. That's why we give you the option to refer products by category and keyword. You can narrow down the types of ads you want to display and let AdSense figure out which ones will perform best on your site. Whether you want ads for a specific category, advertiser, or product, referrals 2.0 will give you the control to decide.

  • Ad unit optimization: It can be tricky picking the best ads for your site, so we've included ad unit optimization for referrals. When you create a new referral ad unit, simply select the Pick best performing ads option. We'll then compare your selected ads to other relevant ads, and serve the ads we expect to perform best on your site.

  • Better targeting for pages with multiple themes: With standard contextual targeting, ads may not match up directly with the text around them if there are a number of themes on the page. With referrals, you can select unique “keywords” for each ad unit to narrow the targeting directly to the theme you want. Better targeting means higher earnings for your site.

  • Greater compensation for high-quality traffic: Since referrals are paid on a cost-per-action (CPA) basis, your traffic matters. If the traffic you send to advertisers is more likely to turn into a completed sale or lead, you will earn more with referrals.

  • Add your seal of approval: Unlike AdSense for content ads, our program policies allow you to make specific references to referral ads on your site. If you endorse the product that you are referring, feel free to let your users know. By adding your personal review of the products you refer, you can help your users make more informed choices.
To get started with referrals, click the AdSense Setup tab in your account, then click Referrals. If you don't see referrals 2.0 right away, please check back in a few days, as the feature will gradually become available in all accounts over the next few weeks. Please also keep in mind that for some languages, advertisers are just getting started so ad inventory may be limited at this time. We encourage you to check back frequently to see new offers.

If you have any questions about how to add a new referral unit to your site, be sure to check out the updated referrals section of the Help Center.

UPDATE: Clarified that referrals 2.0 is currently only available in referrals-supported languages

LinkBucks - A Unique Way to Monetize Outbound Links

I have to say that I'm rarely impressed by new ideas in website monetization, but Linkbucks, as a concept, is fairly revolutionary. The idea is that Linkbucks will display ads on the websites and pages you link to - check out their site for more.


They answered a few of my initial questions on the homepage:

Currently we pay you $1 US for every 5000 top banner ad impressions, and $1 US for every 3500 intermission ad impressions.

This tells me there's the option to display a banner on the page you link to, or the option to use interstitial-style pages, which pay out more (but are undoubtedly more annoying for users).

The problems are inherent - your users are suffering through additional advertising for using your site as a reference point. However, some might claim that it's better than showing ads on your own site, and I have little doubt that there are some fairly spammy ways to abuse this network (I note that the site already only counts clicks from certain countries).

If anyone's given this service a shot and has experience, I'd be thrilled to hear your take.

Surf the net and get paid

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To maximize your earning, you can introduce Agloco to you friends/families and you will be rewarded 25% of what they earn and this referral system is 5 level deep. What does it mean? It means it is so much easier to recruit and build your network, and build your wealth!

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Widgets and Blidgets

Hello Friends,

Isn't this widget looking cool. You can put this widget on your site for free and get a good source of content for your site you just have to click get widget.

I know you must be wondering what is this widget and how to make it. Friends I will teach you how to make your own widget.

Widgets are everywhere on the screen of your PC (when it is on, of course). Buttons, labels, panels, edit boxes are interface components and “interface component” is just another name of the thing that is called “widget”. Widgets can be simple like labels or complex like spreadsheets. Some of them consist of thousands of another widgets, some of them are atomic and implemented only with underlying API. On the web, a thing which I’m constantly talking about, the “underlying API”, or methods that the developer can use for widget building, includes HTML, JavaScript, DHTML, CCS, Ajax and many other technologies. The Clock on the top left corner is also a widget.

A lot of widgets have been already created and you can use almost all of them in your Web applications. The market leaders offer you robust toolkits with widget sets that contain general-purpose interface components like buttons, textboxes, trees. Some of them also include components for supporting various animation effects. A few teams focus mainly on one widget: rich editors or accessible menu. These teams create excellent components, but an advantage of the toolkit widget sets is an integration. Toolkit widgets can work together on one form: controls, validators, I/O classes can be easily placed and configured on a Web page.

So, if there are a lot of existent components, why to create new widgets? The answer rises when you want to reuse a group of tightly connected interface components of your application. It can be very simple and trivial solution to use “copy/paste” reusing when you want to reuse the code only once, but each such duplication increases maintenance time. Each defect in the duplicated code should be fixed twice. When you remember where a second copy of the code is. Or, which I wish never happen, a third one.

Friends you can also convert your blog into a widget as I have done.What you have to do is go to the site and in that you make your free account and then start making your widgets.

If you want my blidget to be placed on your website then click on get widget or click on the get my blog as widget on the left side.

There is another term blidget. This is nothing but widget of a blog which you saw in the begging of my article.

Hope this information will be helpful to you.


Contact Me for Free

Guys this Post does not contain any adsense tip but it is for you to notice this freeware that allows you to call your friends for free so dont miss this opportunity and now start calling your friends for free.
What do you say isn't it cool ?

AdSense - automation for the people

I've a friend who got really excited about AdSense when I explained
to him that you could make money simply by combining web content
with traffic and that Google would pay you.

He's a smart guy (lives quite near me actually in the UK) and he
immediately suggested that I should build a template system that
would let you build a load of websites really easily that you could
then add AdSense too in order to build up a steady stream of income

You can see the attractions of such a system, especially if you do
some math.

Suppose such a site made you 82c a day. It's not a lot but it adds
up to 300 dollars a year.

If a decent template system let you build such a site in a couple
of hours, then you'd essentially be working for 150 dollars an
hour which is great unless you are a lawyer already.

But wait a moment. It doesn't stop at the end of the first year
because your income could continue for after that year too.

You could actually get double this or more over time.

Anyway, I recently heard something via the grapevine that
sounded pretty close to an AdSense template solution.

I had some immediate questions.

- how did it work?
- where did the content come from?
- was it any good?
- was it expensive?

So I tracked down the designers – both Brits as it happens like
me – and phoned them up for a chat. In the end I was about an
hour on the phone and I've spoken to them three more times since.

These guys, Paul and Matt, run a large number of websites
and were getting totally fed up with the time they had to spend
to maintain them. So they decided to automate the whole process.
(Sounds easy, IS hard) Their system was designed for conventional
businesses ventures and it certainly delivers excellent value

But they were alert to another possibility: letting their
system loose on the internet marketing community and specifically
to AdSense publishers. That is what our interest is.

In my discussions I learnt the following about the system.

1.It works with AdSense: it lets you add your own AdSense code
to your whole site in a few seconds. And you can then change
the layout of your ads, the colors etc. in a few seconds
anytime you want.

2. You can change the whole layout of your site in a matter of
minutes, no matter how many pages it has in it.

3. You don't need to fiddle about with any HTML because it
works with normal text and let's you switch this into Headings,
bold type etc with the click of a button.

4. It automatically builds and MAINTAINS a site map for you,
something I am absolutely terrible at and which lets me down
all the time (internal links increase SEO effectiveness as
well as the number of pages a typical visitor browses. More
pages seen = more AdSense ads = more AdSense clicks.)

5. It creates every sort of pop under, popover, pop on exits, you
could imagine automatically. Love them or hate them they do
work: I've tested them.

6. It tells you where you've gone wrong with SEO so that you can
correct each page fast (no point in writing a nice page,
shoving in your AdSense code and then finding no one goes there)

7. Automatic document splitting, cool feature this one, it
lets you break up long documents into short web pages that all
link to each other automatically. In other words you can
auto-generate content from long documents as easily as turning
on a tap. Don't forget you can often find well-written articles
online that you can add to your website free of charge.

8. Do you have any affiliate links? Well, if you do, you can add
new affiliate programs to your site in such a way that it
becomes really simple to manage them: you just tell the system
where to put the links and it looks up the details in a table so
you only have to add your affiliate code once for a whole site.

Saves losing income to typos too.

9. Back ups! I bet you don't back up your website properly. Well
now you can by pressing a button. Beat that.

So the fact is that the template system we all could do with is
now available and you can use it for as many sites as you want –
not just AdSense ones.

It's not expensive.

It is easy to use and it's ideal if you want to roll out
multiple income streams fast. It's also a lot more sophisticated
than you might think. In fact I think the whole thing is
ridiculously underpriced.

Think about it: build 2 sites a week and you could be looking
at 30,000 dollars a year extra automated income. With this system
two sites a week is perfectly manageable.

I think that's a big deal unless you are already pulling in a
7 figure income.

It will take you hard work and it definitely isn't for everyone.
I also can't guarantee you'll succeed but this system gives you
one hell of a good chance particularly if you are determined.

The easiest way to manage your AdSense site?

If you decide to get into the affiliate marketing business you can
quickly lose
track of what products you are promoting under which program and what
you get from each sale.

You will also probably find that setting up appropriate links on your
web pages
so that you get credited for referrals that you make becomes a tedious
of web maintenance, and then, if you're like me you'll possibly lose
the log
on info from time to time and forget the support email address too.

If any of this sounds familiar, you might like to know about a program
has been built especially for web marketers. It lets you build content
which is good for AdSense of course, but it also helps you manage any
programs you get involved in.

It also helps you generate redirect pages so that you don't suffer from
theft and it tells you what changes you need to make to your pages to
get them
optimized for the search engines! No need to employ an SEO consultant

Ok, so that sounds useful - but how about getting a load of high
quality templates
too so that you can construct professional looking website in literally
an hour
or two. You also get a pop-under generator as well (Yes I know everyone
hates these
things but they do work).

Anyway, I bought this program for my own use and one of the benefits I
get from it is
that I can add new content in just a couple of minutes simply by typing
and clicking
a publish button. The software does all the other stuff for me like
logging on
to my hosting company, uploading new files and so on. It also lets me
add my AdSense
code in a few seconds without having to log on to Google and copy my
AdSense code over
which saves time.

Because this whole editing process is now so easy, I make a lot of
changes which is
good for Search engine optimisation and content building too.

Cost per Action - AdSense competitor update

Last week I mentioned an alternative to the forthcoming AdSense
Cost per Action program. It was called Clickbooth.

I've been using it for about a week now and have averaged $1.92
per click and made $488 which is not bad.

Two of the big differences between AdSense and other programs
like Clickbooth are that you can't encourage clicks on AdSense
ads whereas you can on many other types of ad.

Secondly, you can't at the moment place AdSense ads in your

With Clickbooth you can.

YouTube and Google

Talking of fast moving, how would you like to have made $109,000
an hour for the last 21 months?

That's how fast's value has grown now that Google
has taken it over.

I've done some other math on the numbers and calculated that
for Google to make its money back in 1 year (not a bad rate of
return) all it needs to do is generate about four and a half
cents per video view which it might well do from AdWords advertising
on the site. And that assumes no growth in the numbers of people
visiting YouTube (an incredible 100 million a day right now!)

The "Google Slap" & AdSense / Headers graphics made easy

I spotted something in one of my clients' AdWords accounts the
other day which puts a different slant on the "Google slap" and
in fact is good news for your AdSense income.

Except that I don't think many other advertisers have spotted it.

Here's the background: Google has been raising the price of clicks
for many keywords substantially and this is becoming a really
serious issue for some advertisers. For example, I have a client
who until very recently (last week) had been bidding around about
20p or 40c for clicks on a keyword that was 100% relevant to
what he has to offer.

A few days back, Google suddenly increased the minimum click price
for some of these keywords to £5 or $10.

At this level they are massively loss-making so we just left
the bid prices where they were and moved on.

I think what Google is trying to do is improve the "quality" of
landing pages but their approach has been too heavy-handed. My
client's ads offer people a newsletter. When they click the ads
they go to a page where they can sign up for, yes, a newsletter.

In other words, the page is 100% inline with the wording of the
ad and inline with the expectations of the clickers.

Furthermore, we know for a fact that this is what visitors want
and expect because historically over 21% of visitors have signed
up: quite a high percentage.

But a little Google algorithm somewhere, in its infinite wisdom,
has calculated that this landing page is not relevant to the
people clicking our ads and has bumped up the minimum bid price
(which is what you end up paying for the click too) and this
has ruined, overnight, a substantial income stream for my client.

It's also stopped a lot of searchers finding what they want.

My client is not alone as I'm sure you've seen if you've been
following the "Google slap" online at all.

But what I discovered (and should have known anyway) is that even
if your keywords are disabled for search (because you are only
prepared to bid less than the minimum bid price) they are still
active in AdSense.

In other words, just because your AdWords campaign is not working
on Google's own search page, your ads can still show up on the
AdSense network.

I've been using this trick to continue to attract low cost leads
for my clients even if their keywords are now inactive in AdWords.
In fact in some cases we have increased the bid prices we are
prepared to pay for AdSense clicks because we need the sales leads.

If other marketers follow this practice, the overall pool of
AdSense revenue will increase but, as I said at the beginning,
I'm not sure many people have noticed.

The small print on your AdWords control panel actually says

"Inactive for search keywords have a Quality Score and Max CPC
which are too low to trigger ads on searches for Google or the
search network but they remain active for content impressions."

But it is definitely small print.

1000 targeted visitors & 11% CTR for 2 cappuccinos

’ve just bought and read a Special Report that tells you how
to use video to get 1000 targeted visitors to your site in 24 hours.

That’s a heck of a lot of traffic.

And you don’t even need a video camera!

In this particular case, that traffic generated an 11% click
through rate on AdSense ads too. So that's around 110 clicks.

The author of the Report is someone I respect a great deal online
– Jon Leger. Jon created the first really good AdSense tracking
script as well as a clever AdSense alternative.

Jon’s a keen AdSense user and he’s done some serious experimenting
to work out how to use sites like YouTube to deliver traffic and to
do it fast.

So if you want to keep up to date with how video is driving traffic,
get this thing and give it a read. It’s about the same price as
2 cappuccinos from Starbucks.

Questions about the 53.9% CTR videos

Well, not surprisingly, there's a lot of interest in the videos
I mentioned before the weekend which show you, amongst other
things, how to get a click through rate of 53.9%.

I know that some people couldn't get the link to work but the
problem seems to have been intermittent so it is worth trying again।

The videos walk you through a wide range of AdSense topics including
the all-important Ad Placement process and they include screen
shots of pages that have generated these very high click through

The systematic approach used looks carefully at the source of traffic
too and turns one aspect of traffic generation on its head: the
author recommends buying traffic targeted at the ADS on your site
rather than the CONTENT of your site.

The process is straightforward: you buy sustainable, low cost, pay
per click traffic using very low cost suppliers (7 suppliers are
recommended EXCLUDING Google AdWords, MSN AdCenter and Yahoo Search

You also go after high volume traffic areas and not very high paying
topics (the reasons for this are explained).

Equipped with a high click through rate site you can then be
sure to make a profit on the traffic cycle provided you have
tested your site and used the Channels facility in your AdSense
control panel to do this properly.

The full Channel set up and monitoring process is also explained
clearly and, if you implement the advice properly, it is hard
to see how you can go wrong.

That's a simplistic summary of the techniques demonstrated
and to get the meat you'll need to view them yourself.

You will also discover some neat but clearly powerful tricks
you can use that focus more attention on your ads whilst fully
complying with Google's requirements.

Finally of course you'll see how it is possible to make money
off 100% of your visitors and not "just" 53.9% of them.

Apart from the content, which is highly valuable, the style of
these videos is better than some I've viewed which makes the
learning process more pleasant too.

So who are they aimed at?

You don't need to be particularly proficient to learn from these
videos and to be able to implement the lessons. In fact, if you
have already got AdSense up and running, I think you'll have
no problem with them.

You will need some time to study them and make site changes

How implementable are they? (as one of my readers asked): I'd
say that on a scale of 1 to 10, with 1 being as hard as melting
butter on a hot stove and 10 being learning to drive, I'll
give them 2 to 3.

So it's really a question of how seriously you want to take your
AdSense business.

Actually no it's not.

It's really a question of how seriously you would take your AdSense
business if you were getting a 53.9% click through rate which
could be a lot more seriously than you take it now.

Do you want Google's new branding on your site?

What do you think of the new-style AdSense ads where the Google
logo is more prominent?

Personally I don't like them.

I don't care if they are apparently good for click through
rates (I need more evidence).

What I do care about is that they show Google stamping their
brand more and more heavily across the internet, which is what
you'd expect from a monopoly player in the market.

It's come at a bad time.

A year or two back, Google could do little wrong and it was a
positive thing to appear to have any association with them.
Now though, things have changed.

Google is dominant and is behaving like a corporate monster.
Google is also beginning to irritate a large number of internet
users who are just the sort of people who visit your site.

Take the YouTube acquisition. Google now offers for free,
intellectual property in the form of TV shows, movies, training
courses etc. that other companies spent billions of dollars
developing. And now that advertising has appeared on YouTube,
Google is making money off someone else's investment.

Knowingly and with planned intention.

Suppose you'd invested a lot of money creating and selling
movies and then one day, Google sets up a shop next door to you
and gives copies of your movies away free – without paying you
any licence fees.

You couldn't compete but you would be entirely reasonable to

"Oh don't worry" says Google. "We have a mission to
organize the world's information and, besides, our corporate
motto is 'Don't be evil' so we're obviously not being

Having spoken recently to a lot of AdWords advertisers and
AdSense publishers I detect a growing unease about Google.
They've upset a lot of people with the Google slap. They talk
about how you need to increase the quality of your website to
avoid it.

That sounds ok, even positive.

But who decides what is good?

Google does. Google is now judging your website and, what's
more, they won't come clean and tell you what a "good"
website is except in very vague terms (the Google Uncertainty
Principle again).

And they get it wrong.

But if they don't like you or your website, you are
effectively out of business.

That is Google power and it is in the hands of people who
aren't behaving like innocent good guys any more even if they
think they are.

Seriously, is that how you want the web to develop?

The solution, of course, is for either Yahoo or MSN (preferably
both and others) to get their act together and become a
competitive force. But they are far behind Google. It seems
obvious to me that the CEO of Yahoo ought to be sacked
immediately and replaced with someone who has the drive and
capability to take on Google before this kind of dominance
becomes truly detrimental to the internet. Yahoo has turned into
a slow moving corporation with all the agility of a dizzy
hippopotamus on an ice rink.

It is not a good online survival tactic.

Let's look at their Search Marketing System that competes,
badly, with Google's: much less traffic and an atrocious
control panel. But apart from being stupidly designed (just log
on to a Google AdWords account to see how to do things properly
boys) I think it has an architectural problem that is holding up
the roll out of YPN (the Yahoo AdSense competitor). If you
advertise on Yahoo in several different countries, you have
several different Yahoo accounts. This discourages international
advertising but it also makes it harder for Yahoo to integrate
Search Marketing with YPN.

I've also read in many places that people who have been allowed
to beta test YPN have been banned if they get too much non-US

Well Duh!

And Duh again!

Since when has the internet been a US-only thing? Wake up Yahoo.
I think you'll find that the majority of the world does not
live in the US as a matter of fact.

Yahoo does get right a few things though. You can talk to them
on the 'phone! That is a good and rare thing these days. Long
may it last.

Rant over?

Not quite. Google bought DoubleClick a few weeks back. It owns
Blogger. It is taking over the Yellow Pages market. More market
dominance. Less choice for advertisers. More monopolistic

I won't get into any details about the way they are scanning
books without publishers' consents and making them available
online and I'll only mention in passing that they know a lot,
lot more about you than you might think or want.

So back to my original question.

Don't get me wrong. AdSense is a great tool for website owners
but from time to time you need to review whether you want to be
blatantly associated with Google. You probably do right now for
the money alone.

But you should at least think it over from time to time and
there really ought, by now, to be a decent competitor.